Must Reads
Gary Hamel: The Future of Management
The shape of the business organization in the future -- the near future!Phil Rosenzweig: The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
A book that will change ever more how you read books about the "next big thing" in business. (*****)Chip Conley: Peak: How Great Companies Get Their Mojo from Maslow
You won't read another book this year that will better prepare you for running a company in the 21st century. (*****)
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Select "Marketing's Reputation With Consumers and Business Professionals - Findings From a Survey" from the 8:15 - 10:00 segment of "Does Marketing Need Reform?" - Sample David Wolfe's Speaking Style in a Talk on Marketing
Select "Marketing to the New Customer Majority" by David Wolfe from the 1:45 to 3:45 segment of "Does Marketing Need Reform?"
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- On Collaborative Stakeholder Relationships
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