Firms of Endearment

Sample of Rosenzweig's Thinking

I just received an abstract from The Halo Effect (see previous post) via the online version of the McKinsey Quarterly. It will give you a good feel for Phil Rosenzweig's thinking about common delusions in the business community concerning reasons for company performance, either good or bad, spectacularly or truly dismal. You will probably have to register to see the abstract, but it's free. Click here.

DBW

________________

I just received an abstract from The Halo Effect (see previous post) via the online version of the McKinsey Quarterly. It will give you a good feel for Phil Rosenzweig's thinking about common delusions in the business community concerning reasons for company performance, either good or bad, spectacularly or truly dismal. You will probably have to register to see the abstract, but it's free. Click here.

DBW

________________

I just received an abstract from The Halo Effect (see previous post) via the online version of the McKinsey Quarterly. It will give you a good feel for Phil Rosenzweig's thinking about common delusions in the business community concerning reasons for company performance, either good or bad, spectacularly or truly dismal. You will probably have to register to see the abstract, but it's free. Click here.

DBW

________________