About Me

Dr. Rajendra S. Sisodia

Raj is Professor of Marketing and Founding Director of the Center for Marketing Technology at Bentley College. He has a Ph.D. in Marketing and Business Policy from Columbia University. He has published nearly 100 articles in journals such as Harvard Business Review, Journal of Business Strategy, Journal of Business Research and many others. His research, teaching and consulting expertise spans the areas of strategic marketing, marketing productivity and stakeholder-based marketing. In 2003, he was cited as one of "50 Leading Marketing Thinkers" by the largest marketing association in the world. He also coauthored The Rule of Three with Jag Sheth. Raj also consults with and provides executive seminars for companies in various industries. Clients have included Sprint, Volvo and IBM to name a few. Forthcoming books include Tectonic Shift: The Coming Realignment of Nations, The 4As of Marketing (Thomson Publishing) and Does Marketing Need Reform?

Mr. David B. Wolfe

David is an internationally recognized customer behavior expert in middle age and older markets. He is the author of Serving the Ageless Market (McGraw-Hill, 1990) and more recently Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority (Dearborn Publishing, 2003). David's consulting assignments have taken him to Asia, Africa, Europe and throughout North America. He is widely published in publications in the U.S and abroad. He has consulted to numerous Fortune 100 companies including American Express, AT&T, Coca-Cola, General Motors, Hartford Insurance, Marriott, MetLife, Prudential Securities and Textron.

Dr. Jagdish N. Sheth

Jag is the Charles H. Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books, more than 200 articles and is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. His latest book, The Rule of Three (Free Press, 2002), coauthored with Raj Sisodia, has altered current notions on competition in business. This book has been translated into five languages and was the subject of a seven part television series by CNBC Asia. Jag's list of clients he has advised around the world is long and impressive, including AT&T, GE, and 3M to name just a few. He is frequently quoted and interviewed by the Wall Street Journal, New York Times, FORTUNE, Financial Times and radio shows and television networks such as CNN, Lou Dobbs and more. He is also on the Board of Directors of several public companies.